Diploma of Social Media Marketing

Enrol in one of Australia’s newest and most up-to-date courses in Social Media Marketing at PCA.

Building upon 97 years of training young women and men to excel in business administration, PCA decided to respond to an in-demand need from the corporate world to train up experts in Social Media Marketing.

The Diploma of Social Media Marketing (10118NAT) at PCA is a Nationally Recognised Qualification and is the first of its kind anywhere in the world. The course has been designed by international experts in social media marketing. Students are taught by a dedicated and highly experienced teacher who guides students to career success. It is a 12-month course which prepares students to be job-ready for a range of opportunities.

PCA prides itself on a high graduate employment success rate with students securing paid work in Sydney’s top law firms, accounting practices, consultancies, and other companies – all of which are loyal industry partners of the College.

PCA students graduate with an edge over their competition in the job market as they are also prepared in the timeless necessities of deportment, etiquette, communication, and professional prestige. These programs are held in high esteem by the future employers of our students.

Students are also mentored by industry leaders and college alumni through guest lectures and networking events. These activities are arranged in liaison with the Commercial Education Society of Australia (CESA) and the Australian Institute of Office Professionals (AIOP).

As advertising budgets have transitioned away from traditional media, social media experts are growing in demand, and companies need require students with accredited training to get the job done. Consider your future today with Patrick’s College Australia (PCA).

A Diploma of Social Media Marketing will give you the opportunity to start your own business, build your own personal brand or find a great job working in one of many different social media careers, such as:

Managerial Roles

 Marketing Director/Manager

 Digital/Social Media Marketing Manager

 Digital/Social Media Strategy Manager

 Marketing Manager

Upskilled Roles

 Brand Manager

 Social Media Strategist

 Content Marketing Strategist

 Community Manager

Entry Level Roles

 Digital/Social Media Coordinator

 Digital Marketing Assistant

 Communications Assistant

Course Overview

12 Month Course: 

  • 8 units of study
  • Industry Placement

Course Delivery:
In-Class or Online

Entry Requirements

Completion of either Year 10, Year 11 or Year 12, and by Interview at the College.

Course Cost
Payment plans available


8 Units of Competency

Plan, implement and manage blog and content marketing
Plan, implement and manage mainstream social media marketing strategies
Plan, implement and manage niche social media marketing strategies
Establish and build a strong personal brand in social media
Plan, implement and manage email marketing
Establish and adjust the marketing mix
Interpret market trends and developments
Design and develop an integrated marketing communication plan

Apply to study this course